Too much work this week to collect any proper thoughts. Unless you want thoughts on the Federal Rules of Evidence. (Wait- do you? Maybe I should have just pasted in a brief here . . .)
So we’re going to be quick about this. The following are three among the many (many, many . . .) commercials that bother me. March Madness is a special time, because it usually means you’re going to watch lots and lots of commercials. Obviously, you’re going to hate some. Like these.
This is a great commercial, with a lot of truth, all the way to the 30 second mark. Love it. What is the message going to be? How do these people break the spell? How do they cast off the shackles of consumerism and marketing and assert their independence?
Answer: By accepting a cooler mode of consumerism and marketing. Nice job everyone. (Rips fingernails off with shards of broken ceramic mug).
Here’s another car commercial. It feels good. Pretty. Happy people. Then the line:
“We don’t just make cars. We make joy.” Uuuuuggg. I admit, my objections to this one are somewhat moralistic. But I saw this for the first time while watching a game with my kids. My highest aspiration for my kids is that they will learn how and where to find joy in their lives. Now they know: A German car. Joy for just over 50 grand, fully loaded. Would you think it was weird if I told you I actually exploded at the TV when the guy said that line, and told my kids that he’s a liar? Well, my kids didn’t think it was weird. Not at all.
This one’s not quite as bad, but still cringeworthy:
I need to buy a phone that will help me sedate my kid when my wife leaves the table and he freaks out because he knows I want nothing to do with him and have no idea how to make him happy or interact with him at even a 2 year old level. I have, however, learned the ‘shake your keys at your crying child’ trick, which is decent. Maybe you could make an app that shows you shaking your keys at your kid, so I don’t have to actually shake the keys? Or maybe you could just make an app of a kid, to replace the whiny real life one? That would be really helpful. Thanks.
What are your most provoking marketing messages? (If you post a link, be patient if it doesn’t immediately appear- we sometimes have to rescue those from the moderation queue).